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P&G Launches ‘Everyday Earth Day’

New video campaign out now.

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By: TOM BRANNA

Editor

Effective changes don’t have to start with grand acts – they can start much closer to home. According to “The Everyday Effect Study” conducted by Procter & Gamble (P&G), 84% of Americans say that even simple, everyday actions help them feel like they’re making a contribution to the environment, and 75% say that these actions make them feel better about themselves. To help inspire these acts, P&G is launching a new video called “Everyday Earth Day” to help show people how th...

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